The Center for Collaborative Arts and Media (CCAM) is Yale’s media laboratory. It operates on the intersections of art, science, and technology through research, programs, and exhibitions. In 2018, we were asked to design an identity for the newly established center. Inspired by the patterns of the brick facade of the building, we developed a flexible identity which allows for numerous images to be used throughout the pattern’s modules. The visual system grows into a rich tapestry which reflects the many events, performances, and projects the center participates in. The overall effects symbolize the varied and diverse programming of the center.