HvADesign is a multidisciplinary design studio based in New York City.

With projects that run the gamut from books to brand identity to print and physical spaces to screen, we collaborate with forward-thinking clients to generate intelligent, compelling responses to often complex design challenges—and opportunities.

We work side-by-side with our clients to understand not only their goals, but also their audiences and contexts. Together, we develop creative concepts that are cohesive yet flexible, and then translate these into meaningful and visually powerful designs.

Our clients rely on us to define the big picture as well as to focus on the details…and we confess a particular passion for all things typographic. As a result, the typographic element is crucial in our work, be it online, in the public sphere or in our extensive award-winning book portfolio.


We feel fortunate to have worked in productive collaborations with many clients including museums, cultural and educational organizations, publishing companies, commercial and not-for-profit corporations. We believe “One + One = More” and learn as much from the people we work with as vice versa. Because of this outlook, we have enjoyed long lasting relationships with diverse constituents, working on a wide variety of projects.

  • Select clients we have worked with:

  • Acquavella Galleries, New York
  • Ashgate Publishing, London, UK
  • Brennan Real Estate, Brooklyn, NY
  • Burton Pritzker, Austin, TX
  • CWB Architects, Brooklyn
  • David Zwirner Gallery, New York
  • Fearins & Welch, Interior Architects, Brooklyn
  • FotoFest, Inc., Houston
  • GeGo Foundation, Caracas, Venezuela
  • Guggenheim Museum, New York
  • Harry N. Abrams Publishing, New York
  • John Hopkins University Press, Baltimore, MD
  • MALBA, Museum for Contemporary Art, Buenos Aires, Argentina
  • New York Public Library, New York
  • Oxford University Press, New York & Oxford, UK
  • Pace Gallery, New York
  • Paula Luttringer, Paris, France
  • Rizzoli Publishing, New York
  • The Blanton Museum of Art, Austin, TX
  • The Horticultural Society of New York, New York
  • The Museum of Arts and Design, New York
  • The Museum of Fine Arts, Houston
  • The Museum of The City of New York
  • Schilt Publishers, Amsterdam, The Netherlands
  • Voerman Museum, Hattem, The Netherlands
  • Yale Art Gallery, New Haven, CT
  • Yale Press, New Haven, CT
  • Yale School of Management, New Haven, CT
  • Yale Center for Business and the Environment, New Haven, CT
  • Yale Center for Collaborative Arts & Media, New Haven, CT


Royal Photographic Society

London, UK, 2016

Virginia Fields Memorial Book Award


Washington Book Publishers Design Effectiveness Show


American Association of Museums Excellence Award


AIGA 50 Best Books Award


New York Book Show


AIGA 50 Best Books Award


American Association of University Presses, Best Books Award


Alice Davis Hitchcock Award

(Society of Architectural Historians), 2002

Boston Bookbuilders Guild, Best Books Award


American Association of University Presses, Best Books Award


AIGA 50 Best Books Award


AIGA 50 Best Books Award


Mitchel A. Wilder Award (Gold)

1999, Texas Association of Museums

Case Council for Advancement and Support of Education



Henk Van Assen


Following youthful stints as a private in the Dutch Army, sailing up and down the Rhine as a barge worker, and driving a delivery truck across the back roads of Holland—all while enrolled in correspondence and evening design courses—Henk realized it was time to take his education a bit more seriously and entered the design and typography program of the Koninklijke Academie van Beelden Kunsten (Royal Academy of Fine Arts) in The Hague, The Netherlands. From there he went on to practice graphic design in Amsterdam until coming to the United States to pursue an M.F.A. at Yale University.

In 2004, he founded HvADesign, a multidisciplinary design studio located in DUMBO, Brooklyn, New York. The studio has worked on hundreds of projects spanning print, environmental and screen-based media. With clients from the cultural, publishing, innovation and educational realms, projects have ranged from brand identities and book design to web design and spatial graphics (see “work”).

In addition to his studio practice, Henk is a senior critic in the graphic design department at Yale University’s School of Art, on faculty since 1999. Prior to this appointment, he taught design at the University of Texas (Austin), the School of Visual Arts (New York) and the University of the Arts (Philadelphia). Since 2012, he is also an adjunct lecturer at Parsons School of Design (New York). Additionally, Henk conducts design and typography workshops around the world, most recently in Shanghai, Tel Aviv, and Monterrey, Mexico (see “nog meer”).

Personal projects include Ranch Gates of the Southwest (Trinity Press, San Antonio, TX, 2009), coauthored with Daniel M. Olsen; a billboard initiative to promote respect for diversity and inclusion with NYC’s “Artists for Public Service Announcements”; a typographic installation about economic inequality for the Museum of Modern and Contemporary Art (Bolzano, Italy); and Jan Willem van Assen: A Boisterous Talent, documenting the work of his late father. Currently underway—in collaboration with Tom Strong—is a catalog of Yale University posters from 1950 ‘til today (see “nog meer”).

Igor Korenfeld


Igor is a designer with a passion for typography and its application in print and on screen. He studied Graphic Design at Parsons School of Design, after first earning a BS in Economics and a BA in Psychology at Truman State University. Before becoming a designer, Igor worked in financial operations. This set of past experiences provide him with a unique analytical and creative perspective on design.

Meghan Lynch


Meghan Lynch is multi-disciplined with a diverse background that includes designing for digital and print mediums within the stationery, interior design, and fashion industries. Her studies at Drexel University for Design & Merchandising and Parsons for Graphic Design have allowed her to contribute across a variety of teams and work with wide-ranging clientele.

employees and


We do not currently have any full time positions open.

We have seasonal internships available for an average of 3-month period. Find out more info here.

Interested in working together? Contact Us!